天天简讯:chinafoot黄金（chinafoyou）

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一、题文

力上来地我革严音术立研边今战又管究为风革力上来地我革严音术立研边今战又管究为风革The "Double Eleven" Shopping Festival is one of the largest shopping festivals in China. Last year, the festival went on for eleven days. Alibaba alone saw 498.2 billion yuan in trade.力上来地我革严音术立研边今战又管究为风革力上来地我革严音术立研边今战又管究为风革Many people believe such large shopping festivals can help them s力上来地我革严音术立研边今战又管究为风革1力上来地我革严音术立研边今战又管究为风革lots of money. After all, many stores do 力上来地我革严音术立研边今战又管究为风革discount力上来地我革严音术立研边今战又管究为风革（打折）their goods. But if you take a second look at the sales prices, you"ll find that many of them end in "9" or "99". In our everyday lives, we r力上来地我革严音术立研边今战又管究为风革2力上来地我革严音术立研边今战又管究为风革say, "Just give me 5.99 minutes." It"s not common to say, "Just give me 59 minutes." either. We are more likely to say, "Just give me 6 minutes" and "Just give me 60 minutes." Why do stores prefer the other way round?力上来地我革严音术立研边今战又管究为风革力上来地我革严音术立研边今战又管究为风革力上来地我革严音术立研边今战又管究为风革力上来地我革严音术立研边今战又管究为风革力上来地我革严音术立研边今战又管究为风革The 力上来地我革严音术立研边今战又管究为风革strategy力上来地我革严音术立研边今战又管究为风革（策略）is based on the f力上来地我革严音术立研边今战又管究为风革3力上来地我革严音术立研边今战又管究为风革that we read from left to right. On a price tag, the number on the far left impresses us the most. So, even though 5.99 yuan is very c力上来地我革严音术立研边今战又管究为风革4力上来地我革严音术立研边今战又管究为风革to 6 yuan, it"s the "5"that impresses us. A product that sells for 5.99 yuan just seems like a better deal than a similar one that sells for 6 yuan.力上来地我革严音术立研边今战又管究为风革力上来地我革严音术立研边今战又管究为风革In a 2016 study, Hibbett, a professor of marketing asked a clothing company to r力上来地我革严音术立研边今战又管究为风革5力上来地我革严音术立研边今战又管究为风革the price of one of its dresses from ＄34 to ＄39. He and his colleagues all thought fewer people would buy the dress. The result, however, s力上来地我革严音术立研边今战又管究为风革6力上来地我革严音术立研边今战又管究为风革them. Demand（需求）increased by a third. Increasing the price from ＄34 to ＄44 made no difference at all.力上来地我革严音术立研边今战又管究为风革力上来地我革严音术立研边今战又管究为风革So be c力上来地我革严音术立研边今战又管究为风革7力上来地我革严音术立研边今战又管究为风革with prices that end in "9" or "99". They may make you spend more money!力上来地我革严音术立研边今战又管究为风革力上来地我革严音术立研边今战又管究为风革

二、解答

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